Blog 2: Target Audience

Annual Revenue: 1.2 billion in 2021

The annual revenue of candy crush has only risen in the past years. From its humble origins of 77 million to currently 1.21 billion, the game has not only increased but maintained its demand from users.

Annual Users (in millions)

The annual users reached a peak in 2017 but fell to 255 million users. Regardless, the maintenance of such users is evidently a great success on its market.

Demographics

Sex:

*targeted towards women aged 25-45

(in 2013)

60%

• Female 21-35 - 25%

• Female 36-50 - 17%

• Female 10- 20- 13%

40%

• Male 51-65 - 2%

• Male 10-20 - 9%

• Male 36-50 - 11%

• male 21-35 - 18%

In 2021

• 46% male

• 54% female

The mobile application has always been more popular with females even near its launch year in 2013. In 2021, female interest in the game still dominates the game to this day.

Age:

• 50% of players are between 20-40 (both male and female)

• Majority of the market are women 35 +

The age of players differs from players who are young and those who are in their 45 years and higher. As both male and females of both ages play this game, it would be wise to find out more about both populations.

Thus Target Audience are…

1. Players both male and female 20-40

2. Women who heavily invests time into candy crush

By understanding the effects of the potential sensory cues and reasoning behind both of these target audiences will allow us to understand what makes a simple game like candy crush to prosper, raise revenue, and build new lasting connections with users.